SAM Coverage
Author: Jordyn Bremmer
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Indy Pass Confirms 43 New Partners, Learn-to-Turn Details
SAM Magazine—Granby, Colo., Aug. 28, 2025—Indy Pass has added 43 alpine and cross-country partner ski areas for the 2025–26 season, bringing its total to 271 worldwide.…
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“Our Plan is Our Power”
How two small areas grew their bottom lines, engaged staff and customers, and future-proofed their businesses. How can small areas, or even large ones, find…
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After the Ice
It took grit, teamwork, and lots of chainsaws to recover from a devastating March storm that hit northern Michigan and enveloped The Highlands under inches…
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New Products :: September 2025
New ideas to optimize operations and enhance guest engagement. Snow Secure: Snow Storage System Snow Secure’s patented snow storage system is designed to cover…
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Margins in Plain Sight
Edit your menu listings and layout to protect your margins and drive sales. This is Part 1 of a three-part series on the most…
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AI on the Hill
How ski areas are experimenting with artificial intelligence ops tools. At ski areas exploring the potential of artificial intelligence, early use cases are emerging not…
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Mountain Spy :: September 2025
The Spy asks: “I’ve never ridden a bicycle. Can I learn to mountain bike at your bike park?” Ski and snowboard schools regularly welcome…
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Status Quo for J-1 Visas, for Now
Ski area recruiting via the J-1 visa program shaped up well for this winter, but the future is less certain. Despite a new application…
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News & Views :: September 2025
A budget pass boom; Nederland’s Eldora gambit; Kottke conclusions; early SIA data; and more. Budget Pass Boom Starting at 419 Swiss francs (about US$515),…
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Ikon Pass Expands in Italy, Adds Five Valle d’Aosta Resorts
SAM Magazine—Denver, Aug. 27, 2025—Ikon Pass holders will gain access to Valle d’Aosta’s five ski areas for winter 2025-26, including Courmayeur Mont Blanc, Cervino…