SAM Coverage
Author: Jordyn Bremmer
-
Vail Resorts Visits, Revenue, and Pass Sales Down
SAM Magazine—Broomfield, Colo., April 23, 2026—Skier visits, lift revenue, and other season-to-date metrics reported by Vail Resorts were down for the North American ski…
-
Global Skier Visits Hit Record 399M for 2024-25
SAM Magazine—Grenoble, France, April 21, 2026—Global skier visits reached a record 399 million in the 2024-25 season, surpassing the previous high of 392 million…
-
2026 Lift Maintenance Seminar Popular, Impactful
SAM Magazine—Hancock, Mass., April 21, 2026—Packed house for older fixed grip roundtable.The 49th annual Lift Maintenance Seminar (LMS) returned to Jiminy Peak, April 13-16,…
-
National Ski Patrol Conducting Its First Survey of Ski Area Leaders
SAM Magazine—Lakewood, Colo., April 20, 2026— National Ski Patrol (NSP) is surveying more than 300 ski area senior leaders to gather input that will…
-
CCSAA Conference 2026: Networking and Snow Farming at Canmore
SAM Magazine—Canmore, Alberta, April 20, 2026—Climate/snowpack presentation. Credit: Reese Brown.The Cross Country Ski Areas Association (CCSAA) Annual Conference drew 72 attendees from across North…
-
Nearly 2,000 Ski and Snowboard Instructors Join Labor Suit Against Vail Resorts
SAM Magazine—Denver, April 17, 2026—Nearly 2,000 current and former ski and snowboard instructors have joined a collective action Fair Labor Standards Act lawsuit against…
-
Lessons Learned on a 13,000-Mile Revival Road Trip
The idea, sketched out hastily in the late fall, was to visit four ski areas whose futures were, at some point, endangered. How did…
-
Thoughts and Predictions
SAM readers look into the crystal ball. After four straight seasons with more than 60 million U.S. skier visits, 2025-26 may be the winter…
-
Snow People — April 2026
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
-
Supplier News Roundup
SAM Magazine—Natick, Mass., April 16, 2025—SAM’s Supplier News roundup delivers a quick look at the latest business moves shaping the mountain resort industry. From…