SAM Coverage
Author: Dave
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Resorts Report Strong MLK Weekend Visitation
SAM Magazine—Cambridge, Vt., Jan. 21, 2022—After a break following the busy Christmas period, ski areas are again reporting strong business over the MLK holiday…
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Happy Holidays for Western Destinations
SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December…
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Snowmaking Pipe Ruptures at Beech Mountain, Two Guests Injured
SAM Magazine—Beech Mountain, N.C., Jan. 11, 2022—A snowmaking pipe under a chairlift at Beech Mountain ruptured on Friday, Jan. 7, blasting guests passing over…
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Vail Resorts Unveils New Winter Plans and Procedures
SAM Magazine—Broomfield, Colo., Nov. 16, 2021—Vail Resorts (VR) is implementing new operational plans and guest service procedures for winter 2021-22, including limited peak ticket…
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Alterra Partners with Share Winter Foundation
SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of…
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Utah Resorts Break Record with 5.3 Million Skier Days
SAM Magazine—Salt Lake City, Utah, June 15, 2021—Utah’s 15 alpine ski areas saw 5,301,766 skier days during the 2020-21 winter season, breaking the previous…
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NSAA Recognizes Resort Growth, Sustainability, Safety, and Marketing Efforts
SAM Magazine—Lakewood, Colo., June 15, 2021—The National Ski Areas Association (NSAA) presented awards in growth, sustainability, safety, and marketing during a virtual ceremony June…
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NSAA Honors Bill Jensen, Tim Silva with Lifetime Achievement Awards
SAM Magazine—Lakewood, Colo., June 14, 2021—The National Ski Areas Association (NSAA) presented Lifetime Achievement Awards to Bill Jensen, former Vail Resorts mountain division president…
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British Columbia Shutters Whistler Blackcomb to Halt Covid Surge
SAM Magazine—Whistler, B.C., March 29, 2021—British Columbia is implementing a three-week “circuit breaker”-style lockdown, imposing widespread restrictions on indoor dining in restaurants, group fitness,…
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Vail Resorts Drops Prices for 2021-22 Epic Pass
SAM Magazine—Broomfield, Colo., March 24, 2021—Vail Resorts (VR) officially unveiled its 2021-22 Epic Pass lineup today, dropping pass prices 20 percent “across the board,”…