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RESCUE ME
Part II of II. The National Ski Patrol faces a slew of challenges, both external and internal. Is it up to the task?
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WHAT’S IN YOUR PARK?
SAM’s 10th annual feature and event contest.
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THE BUSINESS OF PARKS
While it’s easy to focus on the fun factor and on-snow experience, terrain parks have to fit into a resort’s overall business plan.
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NEW AUDIENCE: OLD TIMERS
Crystal Mountain, Mich., has found that retirees can be the key to a chronic marketing challenge: increasing midweek business.
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ON THE GO
Mobile marketing requires a great deal more than simply designing your website for the small screen.
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NEW PRODUCTS
A look at recent innovations aimed at resorts.
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ONE BIN TO RULE THEM ALL
Single-stream and Zero Sort recycling are not just eco-friendly, they also add green to the bottom line.
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CONSTRUCTION SITE
Resorts around the U.S. are sprucing up facilities and expanding terrain for guests to enjoy this coming season.
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IDEA FILES
Snowplay tunnels, maze aids, and lift shack microwaves are the latest great ideas from resorts.
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ON THE ROAD
MIDWEST MEETING Boyne, MI, August 2014… NEW ENGLAND SUMMIT Attitash, NH, September 2014… SAM SUMMER OPS CAMP Vail, CO, September 2014… SANY/PSAA EXPO Hunter Mountain, N.Y., September 2014
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SPEAK OUT :: REMEMBERING DALE WALTERS
Jan Leonard and SAM publisher, Jennifer Rowan, remember Dale Walters, 1938-2014.
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INDUSTRY REPORT
MAMMOTH BUYS BEAR AND SNOW SUMMIT… INTRAWEST BUYS OTHER HALF OF BLUE MOUNTAIN… SONG AND LABRADOR MERGE… NEW LAWS FOR CT AREAS… SNOWSTAR HAS NEW OWNERS… OWNERS OF THUNDER RIDGE ASSUME OPS… PEOPLE… SUPPLIER NEWS… OBITUARY
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PLAY IT SAFE
10 tips to ignite and enhance your safety programs.
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CREATING NEW CUSTOMERS
Resorts roll out new conversion programs to put skier/rider numbers on a growth track.
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MOUNTAIN SPY
In this month’s Mountain Spy, we tackle what has been a hot topic recentlysafety on the hill. Surprisingly, resorts didn’t have very reassuring answers.
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BLUE PAGES
WILL MINIMUM WAGE RULE HIT RESORTS?… CRESTED BUTTE A BUD TOWN? “WHATEVER”… TERRAIN PARK NOTEBOOK: LATEST SIGNS.. PEAK PITCH… UTAH RAISES THE ANTE… SKIING AND RIDING IN THE OZONE… NEW RESEARCH; THE MORE THINGS CHANGE…
