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THE WAKE-UP CALL
The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future.
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THE BIG SQUEEZE
Part II of our series reporting on the latest in snowmaking technology.
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A SIDECOUNTRY STATE OF MIND
Getting off the beaten slope is all the rage at mountain resorts. But allowing guests to get back to nature has its risks.
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NEW PRODUCTS FOR SUMMER
Check out some of the great new products for summer, as well as year-round, operations.
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BEST/WORST MARKETING 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the worst efforts in our industry.
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CONSTRUCTION SITE
The last round of this past seasons construction before looking ahead.
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IDEA FILES
Ticket window covers, QR code T-shirts and bar space are the latest and greatest ideas from resorts.
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ON THE ROAD
Alpitec China, February 2012… Scenes From The Industry… Cutter’s Camp East, April 2012…
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SPEAK OUT :: HOW TO USE MARKET RESEARCH
A discussion on using market research.
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INDUSTRY REPORTS
Vail Acquires Kirkwood… and other industry news.
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PROTECTION FOR ALL SEASONS
Summer ops can add to your revenue stream, but they are not care-free.
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A TOUGH SELL
As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes.
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AN ATTRACTIVE SOLUTION
Magnetic technology has the potential to give detachable lifts greater flexibility, easier maintenance, and longer life.
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IT’S A SMALL WORLD, AFTER ALL
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome.
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MOUNTAIN SPY
In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even when Liz (as a customer) didnt get the answer she wanted, good customer service can save the day.
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BLUE PAGES
Perspective and views.
