- 122 reads
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BEST/WORST MARKETING 2010/2011
SAM’s annual look at the highs and lows in ski area marketing.
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SUMMER IN THE MOUNTAINS
To find out just how important summer operations are at mountain resorts, SAMconducted a survey. The results show that summer is a very viable season.
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ADAPTING TO CLIMATE CHANGE
New data on climate change paints a potentially scary picture for ski areas.
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PAY NOW OR PAY LATER
Summer maintenance can save time and money and shrink the to-do list for opening next fall.
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THE HIDDEN COST OF WATER
With so much attention being paid to energy use, it’s easy to overlook the cost of water–and there are many ways to save.
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CREATING SKIERS
Innovative ski and snowboard schools across the country illustrate how resorts can create new customers.
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CONSTRUCTION SITE
Resorts expand with new lodges, summer attractions and energy-saving tools.
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IDEA FILES
Tubing launch pads, a load testing innovation and recycle haul rope are the latest great ideas to come from resorts.
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ON THE HILL: ALYESKA SPRING TRAINING – EXTREME TRAM EVACUATION
In this first installation of SAM’s Field Report series, we interview Michelle Cosper from Alyeska Resort about their off-season training routines.
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SPEAK-OUT — ARE NEW LIFTS ALL THAT BAD?
Editor Rick Kahl on the approaching retirement or refurbishing of lifts from the ’60s, ’70s and ’80s.
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SPEAK-OUT — ABOUT THOSE DEBIT CARD FEES…
David Frick of Transaction Resources comments on the Durbin Amendment.
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GIVE YOUR LIFTS A HAND
The longer you put off maintenance on older lifts, the smaller the margin for error.
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TREE WELLS ARE TROUBLE
With more skiers and riders heading off-piste, tree-well education can save lives.
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NON-SKIERS JOIN THE SCENE
When you add it all up, winter resorts offer much more than just skiing and riding.
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OPEN SEASON
With good snow coast to coast, resorts racked up a second stellar year.
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MOUNTAIN SPY
Mountain spy, Liz Eren, takes on season pass deals and spring skiing.
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BLUE PAGES
DON’T CHANGE TIME–SHIFT THE WORKDAY… IS THERE AN ECO-GROOMER IN YOUR FUTURE?… HALFPIPE, WOMEN’S JUMPING IN OLYMPICS… HELMET LAW TO TAKE EFFECT IN NEW JERSEY… READING THE 2010 CENSUS TEA LEAVES… ELWAY TOUCHES DOWN IN VAIL… WINTER SPORTS ATHLETES RULED IN 2011… SHORTSWINGS
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ON THE ROAD
Alpitec China – February 2011
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INDUSTRY REPORTS
SIA ANNOUNCES EARLIER DATES… VILLA OLIVIA SOLD… ELDORA CLEARS FIRST HURDLE… VAIL PLANS EXPANSION AT NORTHSTAR… AWARDS… OBITUARIES… PEOPLE… SUPPLIER NEWS
