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REACHING NEW MARKETS
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience?
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10 UNDER 30
SAM’s annual collection of 20-somethings who are making a difference and leading by example.
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PLANET KIDS
Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports.
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MIXED MEDIA
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers.
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REBIRTH OF A RESORT
Detroit Mountain was closed for a decade before a local non-profit found the will (and funds) to bring it back to life.
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CONSTRUCTION SITE
Resorts are adding a variety of summer and winter facilities to keep guests satisfied and eager to return for more.
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IDEA FILES
A summer rescue litter, safe and easy conveyor belt de-icer, and DIY conveyor cover are three clever solutions devised by Pennsylvania resorts.
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ON THE ROAD
Cutters Camp Loon Mountain, April 12-14 | Timberline Lodge, Mt. Hood, May 12-14… NSAA National Convention San Francisco, CA May 2-6… LMS Jiminy Peak, MA, April 14-16… SAVMI Grand Junction, CO, May 18-21… CWSAA 2015 Spring Conference Whistler, BC, April 26-29
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INDUSTRY REPORTS
U.S. SKI TEAM TO MANAGE NASTAR… SEASONS VISITS DROP TO 53.6 MILLION… HEAVENLY SUMMER PLAN WINS APPROVAL… PEOPLE… OBITUARIES… CORRECTION: MUELLER LIFTS LIVES
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PRICING SUMMER
Pricing summer activities is the season’s hardest task.
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JOB SAFETY TRAINING
Plan and prepare now for autumn training programs.
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ANIMATING THE PARK
Ski areas are figuring out what works at summer adventure parks, and what doesnt.
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WHAT TO SAY, HOW TO SAY IT
Communications after major events must be handled with utmost care.
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ECO TIP: TREADWRIGHT TIRES
An impact on every bottom line.
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MOUNTAIN SPY
In this months Mountain Spy, we address a hot topic this past seasondisgruntled pass holders. The responses vary, but a personable employee is always the best solution.
